Dwyane Wade Headlines NBA’s Glamorous Finals Campaign ‘The Toast’
The NBA launched its NBA Finals marketing campaign, titled “The Toast,” with NBA champion Dwyane Wade at the forefront.
Three-time NBA champion Dwyane Wade is featured in the NBA’s newest advertising campaign, beginning the clip by promoting himself as he gets ready to honor “the season that passed and the future champion” in front of a crowd including former NBA champions, fans, and celebrities.
Ray Allen, Mike Breen, Ken Jeong, Magic Johnson, Jimmy Kimmel, Isiah Thomas, Queen Latifah, Kamilla Cardoso, and Angel Reese from the Chicago Sky are also part of “The Toast.”
An exclusive behind-the-scenes look from the set of The Toast. 🥂
The #NBAFinals presented by YouTube TV begin Thursday, June 6 on ABC. pic.twitter.com/f9obFArfyX
— NBA (@NBA) May 21, 2024
NBA Chief Marketing Officer Tammy Henault stated that as the Playoffs are nearing an end, we are approaching the peak of the NBA season, which is the NBA Finals.
“We aimed to convey the seriousness of the situation through our creative, which is why we thought hosting a luxurious party for the NBA community to celebrate the past season and look forward to the future was the ideal way to start the Finals.”
The 2024 NBA Finals are scheduled to begin on June 6th.